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In April 2025, Google announced a significant change: it began the process of redirecting all its country-specific domains (like google.com.au) to google.com (though I haven't actually experienced this myself, yet). This move, referred to as the "ccTLD sunset", is the culmination of changes
From an SEO perspective, the best way to maximise the benefit of your SEO tactics is to implement a canonical domain (your preferred version of your website address, like https://www.example.com). The following steps describe how to implement a canonical domain for optimum SEO benefit. ✅ 1. Choose Your
Following the release of the 2025 "Why .au?" research paper in February, auDA has launched a marketing campaign to highlight the key insights: * Half of Australian consumers will only buy online from a website ending in .au * Three in four trust an Australian business if its website address