Following the release of the 2025 "Why .au?" research paper in February, auDA has launched a marketing campaign to highlight the key insights: * Half of Australian consumers will only buy online from a website ending in .au * Three in four trust an Australian business if its website address
Today, auDA released their latest "Why .au?" report. This provides key insights from their research of 2,100 participants into Australian small business use of domain names and why Australian consumers prefer .au online. In this post I'll share some of the key insights from the
When choosing which domain names you should register for your Australian business, here are the key considerations to keep in mind: 1. Choose a .com.au or .au as your primary domain for credibility * Your primary domain is the domain name you use for your website and email. In most
In the good ol' days, SEO was as simple as registering the perfect keyword-filled domain name and letting the traffic flood in. Today, including keywords in your domain name can have some SEO benefits, but their impact has diminished over time due mostly to Google’s algorithm updates. Here’
DOMAINSAFE offers a traffic redirection service for businesses looking to benefit from domains that would otherwise be inactive.
Registering the same domain name with multiple extensions like .com.au, .au, .com, .co, etc., is often a strategic decision for businesses and individuals aiming to protect their brand, enhance online visibility, and prevent potential issues. Here's 8 reasons why this might work for you. 1. Protect Your
Stories of competition, contention, and confusion from the .au namespace
Monetising domain names involves generating revenue through various strategies. The primary methods are described below. 1 Advertising Revenue Developing a website associated with the domain and earning income by displaying advertisements. This can be achieved through: 1. Pay-Per-Click (PPC) Advertising Earning money each time a visitor clicks on an ad
Here are five key facts about SPF, DKIM, and DMARC: 1. SPF (Sender Policy Framework) * Purpose: SPF is designed to detect email spoofing by allowing the owner of a domain to specify which mail servers are authorised to send email on its behalf. * How it Works: SPF uses DNS records
Google Workspace (formerly GSuite) is Google's "Secure Online Productivity & Collaboration Tools" paid product used for (amongst other things) sending emails using a non-Gmail domain - a key benefit over (free) Gmail. With Google Workspace you can add multiple domains. However, it seems this has some
The Domain Name System (DNS) is the underlying system that ensures your Internet traffic (web requests, emails, video calls, etc.) finds its way to the right destination. As humans, we use easy-to-remember names such as domainsafe.au and google.com. Amongst other important tasks, DNS is the thing that turns
UPDATE: Our domain name registration form is now online! You can now order a range of DOMAINSAFE services on the Services page or by clicking the question mark icon in the bottom-right corner of every page. Our domain availability checker form will be available in the near future.