Disclosure: I am an affiliate of Mango Mail and I'll get paid if you sign up with them after clicking any of the links on this page. But...at a cost of only US$1.50/month for the service, you know I'm not doing this
In April 2025, Google announced a significant change: it began the process of redirecting all its country-specific domains (like google.com.au) to google.com (though I haven't actually experienced this myself, yet). This move, referred to as the "ccTLD sunset", is the culmination of changes
From an SEO perspective, the best way to maximise the benefit of your SEO tactics is to implement a canonical domain (your preferred version of your website address, like https://www.example.com). The following steps describe how to implement a canonical domain for optimum SEO benefit. ✅ 1. Choose Your
Following the release of the 2025 "Why .au?" research paper in February, auDA has launched a marketing campaign to highlight the key insights: * Half of Australian consumers will only buy online from a website ending in .au * Three in four trust an Australian business if its website address
Today, auDA released their latest "Why .au?" report. This provides key insights from their research of 2,100 participants into Australian small business use of domain names and why Australian consumers prefer .au online. In this post I'll share some of the key insights from the
domain name registration
When choosing which domain names you should register for your Australian business, here are the key considerations to keep in mind: 1. Choose a .com.au or .au as your primary domain for credibility * Your primary domain is the domain name you use for your website and email. In most
seo
In the good ol' days, SEO was as simple as registering the perfect keyword-filled domain name and letting the traffic flood in. Today, including keywords in your domain name can have some SEO benefits, but their impact has diminished over time due mostly to Google’s algorithm updates. Here’
dns management
DOMAINSAFE offers a traffic redirection service for businesses looking to benefit from domains that would otherwise be inactive.
domain name registration
Registering the same domain name with multiple extensions like .com.au, .au, .com, .co, etc., is often a strategic decision for businesses and individuals aiming to protect their brand, enhance online visibility, and prevent potential issues. Here's 8 reasons why this might work for you. 1. Protect Your
messy business
Stories of competition, contention, and confusion from the .au namespace
domain name monetisation
Monetising domain names involves generating revenue through various strategies. The primary methods are described below. 1 Advertising Revenue Developing a website associated with the domain and earning income by displaying advertisements. This can be achieved through: 1. Pay-Per-Click (PPC) Advertising Earning money each time a visitor clicks on an ad
spf/dkim
Here are five key facts about SPF, DKIM, and DMARC: 1. SPF (Sender Policy Framework) * Purpose: SPF is designed to detect email spoofing by allowing the owner of a domain to specify which mail servers are authorised to send email on its behalf. * How it Works: SPF uses DNS records